Brad Haudan

Managing Director

Brad co-leads Root’s strategy activation practice, focused on helping C-suite executives align on and deploy their corporate strategy via a facilitated process and Root’s visualization-based methodologies.

Brad has developed deep industry expertise in the homebuilding and consumer product industries, with a recent focus on the emerging life sciences industry. He has partnered with clients throughout North America, Europe, and Asia-Pacific. Some of his longstanding client relationships include Convergys, Masco Cabinetry, PPG Fiber Glass, and Pulte Homes.

His core competency is working with senior teams to develop shared meaning for the corporate strategy and the leadership behaviors required to enhance execution. Because effective strategy execution sits with those outside the executive boardroom, he works with the senior team to develop an activation plan to achieve desired financial results. Some of his recent work includes helping to develop post-merger integration strategies and helping organizations focus their employee base on activities required to survive in economic downturns.

Brad joined Root in 2004, after working as an equity analyst. He earned his undergraduate degree from the University of Michigan in organizational studies and English while participating in intercollegiate athletics as a four-year letter-winner on the track team. He will complete his MBA at the University of Michigan’s Ross School of Business in 2010.

Brad resides in Ann Arbor, Michigan, with his wife, Jenny, and new addition to the family, Gabrielle. When not spoiling Gabrielle at home, he enjoys mountain biking, Northern Michigan summers, and traveling with his family to warmer locations in the winter.