Michael Champion

Senior Concepting Artist

At Root since 1997, Michael works with clients to crystallize ideas and strategies using a unique approach of his own creation. His “bring art to ORDUR” process comprises five steps: Organize thoughts, staying centered on the issues; Relate to abstract notions emotionally by telling a story in human terms; Draw a picture of reality that shows how the parts come together to form the whole; Unify efforts through a visual language to speak with one voice toward one purpose; Reposition and galvanize actions toward a common set of goals.

Michael attended Pratt Institute in New York and holds a BFA from the College for Creative Studies in Detroit.