Your strategy is worth little if it isn’t understood and adopted by your people.

Root Learning has been a tremendous partner in our strategic transformation.
– Corporate VP, Strategic Development and Planning, Dow Chemical

Ultimately, it’s your people who choose to execute or ignore your strategy. Which is why we focus first on gaining insights into the human factors of your organization. Normative behaviors and beliefs define the way work happens today and how strategy will be executed tomorrow. It’s vital to make your people feel part of the process. We use practiced skills and insights to develop the right tools and processes to ensure your strategy is effectively understood and activated. That it becomes part of your organization’s culture.

Our “Canyon” visual shows the execution gaps we’ve seen with nearly every client. Leaders are disconnected and gaps exist between the managers and individual contributors. These gaps are a natural result of a rapidly changing marketplace – so, to some degree, they’re unavoidable. Success depends on organizations identifying the true nature of these canyons and then bridging them.

Learn more about The Canyon.

Find strengths you never suspected you had.

Our research and data-driven methodology reveals deep insights, identifies unseen opportunities, and defines potential barriers to strategy execution. With these insights, our clients are better able to execute strategy, bring positive change, and transform your future vision into a current day reality.

We combine strategy acumen and expertise in social and behavioral science with a proprietary design process methodology. By integrating traditional research methods with rich media, we show the realities of today and the opportunities of tomorrow. These insights become an essential foundation that ensures your people are onboard with your thinking.

We help you answer the most vital questions.

Our research approach and methods uncover the spoken and unspoken needs and interests of the stakeholders. We transform data into insights and then translate it into action.

Our research methods will help you answer critical questions like these:

  • Why aren’t we aligned as a leadership team?
  • Why isn’t our strategy working in the organization?
  • Why aren’t our people inspired by what we are trying to do as a company?
  • Why aren’t we improving customer satisfaction scores?
  • Why aren’t we selling our product portfolio across our sales force?
  • What do people need so they can execute the strategy?

Learn more about our Strategy Execution Insights Diagnostic.

The discovery process for your success.

Quantitative – We use direct questioning to gather data on specific needs and behaviors.

Qualitative – We conduct in-depth interviews and focus groups based on a question framework or outline to gather deep data on articulated needs and behaviors.

Ethnographic – We observe end-users in their natural environment to uncover behavior, patterns, deep data on unarticulated needs.